Whataburger Recruitment
This has been a big passion project for me. When I was brought on originally, we were using scraps of b-roll pulled from retired footage. We have grown the project immensely since then, interviewing real employees and shaping storylines.
All of this is shot by an internal McGarrah Jessee team including myself, Nick Harral and Skyler Dobin along with a freelance crew.
Ask:
Create engaging and fun content that promotes the brand and makes people want to work at Whataburger.
Challenge:
Using real talent, we had to build ideas and create loose scripts that provided a bit of structure while staying open to improvisation.
Copywriter
Michael Fegan
Art Director
Kassius King
Director/Editor
Nick Harral
Client
WhataburgerHR
CD
Skyler Dobin