Hello

Oh, hey there, what’s up? I see you found your way to the About Me section of my website, so I guess you must be curious about who I am. Well, here you go:


My name is Michael, but since there are a billion Michaels in the United States alone, I tend to go by my last name Fegan. I’m a writer, a doodler, a dual citizen (UK), a man that enjoys fiction (which I didn’t realize was a rare thing, what?), a history podcast enjoyer, a football (soccer) obsessive, a skateboarder, a dog dad, a partner to the most amazing woman in the world, and for work, I’m a copywriter. I was fortunate enough to be raised on The Simpsons and SNL movies (Shwing! Superstar!), which has had an permanent impact on both my personality and my world view.


Before advertising I had a long and illustrious career as a pizza delivery driver. I eventually traded in my car keys for a tool belt and tried my hand at construction — single handedly removing trash and sweeping dust from job sites all over the Texas Hill Country (actually, only two job sites). There is a bronze statue of me outside of the Jiffy Lube in Rollingwood, TX, commemorating my time there (not really, but there should be). Legends of my tire changing ability are still told around the service counter at Goodyear. I’ve had the honor of cleaning dishes in some of the most forgotten about restaurants, flipped burgers, pushed energy drinks at grocery stores and dazzled with my dairy stocking ability. All this to say, along with my creative thinking and writing ability, I also bring with me and array of random talents and a surplus useless information.


I believe to make the best work you need a human truth (like how everyone hates hearing “I told you so”), said in the stupidest way possible (a panda bear wearing a bikini riding a unicycle, maybe?). I also believe to make great work, you need to enjoy the people you’re around.

Nice to meet you. Let’s make cool shit together.

Resume

Freelance

Copywriter

(December 2025-current)

OOH campaign, email marketing, direct mailers, social campaign, in-store retail POP.

McGarrah Jessee

Intern

(May 2022-August 2022)

Jr. copywriter

(August 2022- December 2025)

Whataburger, Deep Eddy Vodka, Case Knives, Academy Sports & Outdoor, Zippo, Frost Bank. 

Started as an intern before being hired full-time.

  • Assisted on multiple pitch teams, including the pitch that won back Shiner Beer.

  • Wrote a sponsored full-length article for Case Knives, as well as their first ever radio spot

  • Launched Deep Eddy Vodka + Tea line of drinks putting together the helicopter "product drop” event

  • Created social first content for Deep Eddy Vodka, working with the media planner to plan and strategize content on a monthly basis playing off social and cultural trends. 

  • Worked on an in-house production team to create monthly recruitment videos for Whataburger. Would travel to different locations to shoot/interview employees about their experience as well as capturing smaller more social first style content. 

  • Wrote scripts for tv, social and broadcast for Whataburger centered on limited time offers and brand benefits. 

  • Worked on the team that put together a pop-up art gallery full of fan created artwork for SXSW.

  • Helped manage the Whataburger Museum of Art Instagram account, creating/strategizing content, interviewing/selecting potential artists to partner with and creating paid promotional content. 

  • Wrote marketing emails, direct mailers, promo offers and loan letters for various clients.

Central Market

Stocker/Sales Rep

(October 2019-May 2022)

Maintained inventory, managed backstock, wrote orders, created in-store displays for promos/seasonal items, stayed up-to-date on new products, handled damages/recalls and assisted customers.

Clean Cause Inc.

Brand Ambassador

(June 2017-October 2019)

Attended events as representative of the brand handing out samples of drinks as well as telling the story and message of the brand. Attended company parties, benefit races/runs, local concerts and retailers.

*Clean Cause donates 50% of their profits to helping those recovering from drug and alcohol addiction.

Texas State University

B.S. Advertising

(2019-2022)

AUSTIN COMMUNITY COLLEGE

A.A. General Studies

(2012-2019)