The Whataburger Museum of Art at SXSW 2025
The WMOA has been around since 2021 as digital art museum on Instagram, featuring fan created artwork. Since then, the goal has always been to bring it to life as a real museum. This project took a huge team effort, with many different hands coming in to help make it happen.
Ask:
Bring the digital Whataburger Museum of Art to life for the first time ever for South By Southwest 2025
Challenge:
Create a space that equally celebrates the brand and the fan.
ACD Art Director
Page Kastner
Copywriter
James Grandberry
Michael Fegan
Brand
Ashton Burke
Paige Sowder
CD
Michael Anderson
Producer
Sean Phung
Jon Buss
Designers
Howard Shows
Jerad Nun
WMOA X SXSW 2025
